So, you’re building a website (or rebuilding, maybe?), and you’re stuck. Wix? Squarespace? WordPress?
You’re not alone. This question comes up constantly — from business owners, creatives, even other freelancers. And the truth is… there’s no one-size-fits-all answer.
But I’ve worked with all three. Built sites on each. Broke a few along the way, too. So I’m gonna give you the real deal — no fluff, no jargon. Just honest, real-world experience. Let’s go.
Why People Love These Three Platforms
Let’s start here. All three — Wix, Squarespace, and WordPress — are massively popular. Like, “millions-of-users” popular.
Why? Because they make websites more accessible. You don’t need to code. You don’t need to hire someone (though it helps). And you can get something online pretty fast.
But — and here’s the catch — not all websites are created equal. Especially when it comes to growing a business.
wix vs squarespace vs wordpress: What’s the Difference?
Let’s break it down, side-by-side.
Wix: Great for Getting Started (But You’ll Hit a Wall)
Wix is like the IKEA of websites. It’s visual, simple, and kinda fun to build. I’ve worked with clients who got their first site up in a weekend.
Pros:
- Drag-and-drop builder
- No tech headaches
- Great for portfolios, small sites, or events
But…
- Limited control over structure and SEO
- Slower page speeds
- Harder to scale or customize
I’ve had to rebuild Wix sites from scratch more than once when clients outgrew them. Not fun for their wallets.
Squarespace: Gorgeous Templates, Limited Flexibility
Squarespace wins on aesthetics. Everything looks slick right out of the box. It’s the “cool kid” of website builders.
Pros:
- Beautiful design presets
- Easy to set up a store or blog
- Great for photographers, artists, or personal brands
But…
- Customisation gets tricky fast
- SEO tools are there, but a bit basic
- Not ideal for growing a complex business site
Honestly, if all you need is a clean portfolio, Squarespace might do the job. But if you’re serious about growth? You’ll probably hit friction.
WordPress: Open-Source Power, Endless Possibilities
Now, WordPress… it’s a whole different beast. And I say that with love.
It’s what I use for every site I build. Why? Because once you understand it (or hire someone who does — hi 👋), it’s yours. Fully customisable. Scalable. SEO-friendly.
Pros:
- Total control over layout, SEO, speed, and features
- Thousands of plugins (some good, some… not so much)
- Ideal for business websites, eCommerce, blogs, and more
Cons?
- Bit of a learning curve
- Needs proper setup and maintenance
- Can be overwhelming if you’re going solo
But here’s the thing — you don’t have to go solo. I’ve built WordPress sites for small businesses, agencies, creators — and every time, we make it feel simple and streamlined. You get the power without the mess.
So… Which One Should You Choose?
Okay, let’s get real.
If you’re launching a one-page event site, just want a placeholder, or you’re testing a side hustle — go ahead, try Wix or Squarespace. No shame. They’re great entry points.
But — if you’re building a business, want to rank on Google, need flexibility, or care about performance…
👉 WordPress is the move.
It’s like going from renting a flat to owning your own home. Bit more responsibility — but so much more potential.
Need Help Building a WordPress Site That Works?
I design WordPress websites that are fast, clean, SEO-optimised, and actually support your goals (not just look pretty on desktop).
Whether you’re moving from Wix, starting fresh, or just tired of trying to do it all yourself — let’s chat.
📬 Check out my work at elegantweb.co.uk
🛠️ Book a free consult — I’ll help you figure out the best next step.